Chamber leaders, maybe you’ve stayed out of fundraising because it never felt like sales should be the focus of your job (not what you signed up for). Or maybe you and your team are already engaged in sales, and it’s just not producing the growth or the size of support your chamber is capable of. Either way, the fix isn’t more appointments and more calls. It’s learning to have a mission first posture — so you and your chamber come across as leaders, not sellers of membership. One client said, “I’m feeling empowered. I’m immediately acting on what I’m learning.” If that feeling is of interest, I’d like to help.
I didn’t start my first company because I wanted to be a salesman. I started it because I had something I wanted to build. But survival meant I had to lead sales myself — my team saw it and knew their CEO was the tip of the spear for the company and their livelihood.
After I sold that company and joined the Colorado Chamber of Commerce, I realized the skills I’d learned didn’t just transfer over. The role of a chamber is different from the role of a vendor. Chamber membership and foundation funding is far less tangible. It’s harder and requires a different approach. I spent hundreds of hours figuring out an approach that actually works in that world — it’s different from what I was taught about selling and it’s perfect for a chamber leader.
I learned that when a CEO carries the mission first — not a program, not a sponsorship package — company leaders respond differently. They’re no longer being asked for something; they’re being invited to align with someone leading something bigger than a transaction, and that puts the Chamber leader on equal footing with the executives across the table, peer to peer.
Chamber leaders and great sales executives can be a force for growth simply by applying some great approaches to who they already are. It’s leadership – and it feels and looks like leadership – not sales. I can show you how.
I raised millions for the Chamber, and now I help other Chamber executives make that same shift — not by teaching them to sell, but by helping them engage as the champion of their mission.
We’ll be in this together and I’m confident you’ll soon become admired as a force for growth of your chamber. Here’s how:
- Let’s discuss your situation – your skills, authentic presence, and what you’d like to accomplish.
- We’ll agree on a plan.
- You’ll pay part when we begin, and the rest only after you’ve achieved results worth at least twice the value of your investment.
