Your chamber podcast could be generating $1 million in membership revenue and sponsorships.

When I started ProCO360, I just wanted to have fun meeting fascinating business leaders. What I discovered by accident, then leaned into, was how to turn the podcast into a tool which has generated over $1 million in membership revenue, foundation funding, and sponsorship — all while still having all the fun and fascination that I’d intended.

The same principles that worked for me in membership and foundation fundraising at the Colorado Chamber worked just as well with podcast guests. Now I help other Chamber podcasts — whether they’re just getting started or have been running for years — apply what I’ve learned.